Heartland is TVNZ's 100% Kiwi television channel launched in June 2010 on SKY Channel 017. My teams challenge was to build a whole new brand identity and all the imagery and components to go with it in just 12 weeks. I got involved in every part of the project from designing the logo to travelling the country to shoot the idents. The project has had extremely good feedback from both TVNZ and SKY and the ratings have outperformed expectations.
Heartland is on Channel 017 SKY Digital New Zealand.
Art Direction & Creative Direction, Jacob Slack Creative Direction, Scott Spicer Design & Development, Emil Woodruffe Design, Cody Amos Production Manager, Ruth Jackson
